Go To Market Strategy
Product Market Fit
Expansion Stage
Industry Knowledge Foundation
The leadership team brings over 25 years of combined expertise in running memorial and funeral businesses, with a clear understanding of the challenges faced by businesses in these sectors.
Research Customer Needs
Conducting ongoing market research and engaging with industry stakeholders to identify the specific pain points of monument companies, funeral homes, cemeteries, and retailers.
Beta Testing & Advisory Groups
The platform is currently being tested with early adopters in the monument industry. Feedback is collected to refine core features like MonuDraw, MonuCalc, and digital storefronts.
Pricing Strategy
After understanding the market needs and customer value, MonuCore will implement a tiered pricing structure tailored to small businesses and larger enterprises. Pricing will be based on the features and scalability required by the user.
Product Revisions
Continuous iterations of the product, including enhancements in the user interface (UI) and expansion of advanced features, based on customer feedback from beta testing and market trends.
Offerings & Monetization
Our offerings will be designed to meet every prospect's needs, ranging from one-time services and brand packages for white labels to partner packages for channel partnerships. These diverse solutions are meant to help our sales and client success teams with versatile options, enabling them to generate new and expanded revenue from clients of all types and sizes.
SaaS
$99 to $299
Industry-focused software-as-a-service designed to support all aspects of memorial businesses. Features include Payment Processing, Inventory Oversight, Scheduling, Estimating Tools, CRM Tools, Time Tracking, Reporting Tools, E-Commerce Integration, Point of Sale, Design Tools, Kiosk Integration, Company and Organization Management, and User Management. Software is offered through flexible, month-to-month recurring agreements.
Professional Services
$2.5k to $10k
Industry-specific retainer solutions - covering design, development, marketing, sales, operations, strategy, and bundled packages - are offered through 3-, 6-, or 12-month agreements. These contracts are structured as recurring revenue arrangements.
Transaction Fees
Merchant services are designed specifically for memorial businesses, delivering secure payment processing and efficient transaction management. Pricing is offered through a flexible combination of setup fees, transaction fees, and monthly subscription fees.
Team
Leadership
Founder & Chief Innovation Officer
Drives the development of cutting-edge solutions and strategic advancements, ensuring the company remains at the forefront of innovation in the memorial industry.
Marketing
Chief Strategy Officer
Oversees the development and execution of long-term plans, aligning business operations with growth objectives to ensure sustained success in the memorial industry.
Director of Marketing
Manages and leads marketing strategy, helping to increase MonuCore’s visibility and engagement across various platforms, and supports lead generation and retention.
Operations
Director of Operations
Oversees operations, optimizing resource management, supporting day-to-day functionality, and ensuring the alignment of operations with business goals.
Technology
Chief Technology Officer
Focuses on technical architecture, infrastructure, and product development, ensuring MonuCore’s technology stack supports business needs.
Sales & Client Services
Chief Networking Officer
Provides sales expertise and support to the team, helping MonuCore acquire new clients and maintain strong customer relationships.
Sales Consultant(s)
A key player in driving MonuCore’s sales efforts, assisting with prospecting, pitching, and maintaining relationships with clients.
Client Success Manager
Provides customer experiences by guiding clients through onboarding, optimizing platform use, and fostering long-term relationships.
Creative & Design
Chief Creative Officer
Oversees branding, design, and the creative vision
for MonuCore’s product interfaces and marketing materials, ensuring visual consistency.
Leadership & Support
Chief Emotional Support Officer
Provides a light-hearted, morale-boosting role within the company to ensure a positive and supportive atmosphere within the team.
Onboarding, Activation
& Retention
Onboarding
Smooth onboarding for new partners and customers, ensuring they understand how to use MonuCore’s platform effectively from the start.
Onboarding Training
Partners and clients will receive comprehensive training on MonuCore’s features, tools, and integrations, services tailored to their specific business needs.
Platform Walkthroughs
New users will be guided through the platform’s interface with live demos or tutorials to ensure a smooth transition and usage from day one.
Resource Access
Provide access to onboarding resources, including step-by-step guides, FAQs, and videos to help clients get up to speed quickly.
Activation
Ensure partners and clients begin to use the platform actively and integrate it into their daily operations.
Initial Setup Assistance
MonuCore’s team will assist in setting up the platform and integrating it with existing systems (e.g., CRM, inventory management) or assistance in setting up the services.
Early Engagement
Offer personalized check-ins to guide users through the first stages of using MonuCore, focusing on key functionalities that will bring immediate value to their business. Along with information gathered from onboarding forms and documentation.
Early Metrics Tracking
Monitor user activity during the first 30 days to ensure key features are being actively used, such as CRM, inventory tools, and reporting features.
Retention
Maintain long-term engagement and foster loyalty through ongoing support, product enhancements, and regular communication.
Dedicated Account Management (i.e. Sales and Client Success Manager)
Assign role(s) to provide continuous support and help users optimize their use of MonuCore, ensuring they’re maximizing the platform’s value.
Quarterly Business Reviews (QBRs)
Schedule regular QBRs with clients to review usage, discuss performance, and introduce new features or solutions that can enhance their operations.
Customer Support & Resources
Ensure clients have access to technical support, in-depth knowledge bases, and ongoing training to stay informed about product updates and new features.
Upselling & Cross-Selling Opportunities
Identify and promote additional services or features that can help clients grow their business further, such as advanced reporting or integrations with other tools.
Forward Looking Guidance
